Addis Ababa
GIZ Sequa GMBH
Terms of Reference (TOR) Background Implemented on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the Special Initiative Jobs (SI Jobs) program of Deutsche Gesellschaft für Internationale Zusam- menarbeit GmbH (GIZ) is promoting job-creating growth in selected sectors in Ethiopia. SI Jobs targets private sector development for economic clusters in selected geographical areas and promotes sustainable investments that lead to more employment. The sequa gGmbH implements the SME Grant Scheme in Ethiopia on behalf of the GIZ SI Jobs Scheme. The SME Grants Scheme targets SMEs, mainly in the textile/ garment sector. The overall objective of the SI Job is to increase innovation and productivity in selected SMEs in the textile/ garment industry in Ethiopia in a way that creates jobs. The growth of the private sector plays a crucial role in the overall growth of a nation. Performance Marketing/PPC Sequa is seeking the service of an experienced, motivated, and detail-oriented content creator to produce high-quality outputs for 3 SMEs. The Fashion SMEs produce different products, check reference links on companies. The applicable impact indicator is that each SME should create 20 jobs during the time of implementation, in addition, the SME is stable on its growth paths for the future. The scope will be widened to 8 SMEs. Kabana Letaher: Kabana Leather (facebook.com) Enzi Footwear: ENZI Footwear Shimena (formally Jano) Jano Handicraft (facebook.com) Ethiopian Fashion Community: ethiopianfashioncommunity.com Subject and Tasks The expert is expected to do the following: - Run advertising campaigns on Google (Search, Display, and Shopping), Bing, and Facebook Monitor budget and develop bid strategies for continuous improvement of ROI Create effective paid search, display, retargeting, shopping and other PPC strategies Track KPIs to assess performance and pinpoint issues Launch and optimize multiple well-structured PPC campaigns Keywords selection and audience targeting Negative keywords management Collaborate with other media team members (media editors, content writers, frontend designers, etc.) to generate data-driven optimized landing pagesProduce reports for management (e.g., dashboards) Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce the risk of click fraud Duration and Schedule of the Assignment The expert will be working with the Ethiopian Fashion Community member companies on a permanent base and s/he will coordinate with the existing Sequa team in Ethiopia and Germany.
Addis Ababa
GIZ Sequa GMBH
Terms of Reference (TOR) Background Implemented on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the Special Initiative Jobs (SI Jobs) program of Deutsche Gesellschaft für Internationale Zusam- menarbeit GmbH (GIZ) is promoting job-creating growth in selected sectors in Ethiopia. SI Jobs targets private sector development for economic clusters in selected geographical areas and promotes sustainable investments that lead to more employment. The sequa gGmbH implements the SME Grant Scheme in Ethiopia on behalf of the GIZ SI Jobs Scheme. The SME Grants Scheme targets SMEs, mainly in the textile/ garment sector. The overall objective of the SI Job is to increase innovation and productivity in selected SMEs in the textile/ garment industry in Ethiopia in a way that creates jobs. The growth of the private sector plays a crucial role in the overall growth of a nation. Performance Marketing/PPC Sequa is seeking the service of an experienced, motivated, and detail-oriented content creator to produce high-quality outputs for 3 SMEs. The Fashion SMEs produce different products, check reference links on companies. The applicable impact indicator is that each SME should create 20 jobs during the time of implementation, in addition, the SME is stable on its growth paths for the future. The scope will be widened to 8 SMEs. Kabana Letaher: Kabana Leather (facebook.com) Enzi Footwear: ENZI Footwear Shimena (formally Jano) Jano Handicraft (facebook.com) Ethiopian Fashion Community: ethiopianfashioncommunity.com Subject and Tasks The expert is expected to do the following: - Run advertising campaigns on Google (Search, Display, and Shopping), Bing, and Facebook Monitor budget and develop bid strategies for continuous improvement of ROI Create effective paid search, display, retargeting, shopping and other PPC strategies Track KPIs to assess performance and pinpoint issues Launch and optimize multiple well-structured PPC campaigns Keywords selection and audience targeting Negative keywords management Collaborate with other media team members (media editors, content writers, frontend designers, etc.) to generate data-driven optimized landing pagesProduce reports for management (e.g., dashboards) Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce the risk of click fraud Duration and Schedule of the Assignment The expert will be working with the Ethiopian Fashion Community member companies on a permanent base and s/he will coordinate with the existing Sequa team in Ethiopia and Germany.
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