Addis Ababa, Ethiopia
Fairteam Trading Plc
The Sales and Marketing Manager is responsible for the strategic design, implementation and management of a range of on-line & off-line communication strategies coupled with efficient sales strategy and industry engagement. The position holder should work on strategies to attract a significant number of clients to meet targeted revenue through a combined effort of the sales and marketing team.The work is often challenging and fast-paced which requires strong skills in sales and marketing with extensive knowledge of customer service, high level persuasion skill, excellent organizational, timely communication and exemplary leadership accompanied by self-motivation, proactive thinking and determination.   

JOB ACCOUNTABILITIES

Key Performance Indicators (KPI)

End-to-end conversion ratio
Usage Rate of marketing Collateral
Sales Cycle timeline
Sales Volume and Growth
Revenue Diversity and percentage of revenue from new events / services
Revenue Per Account
Team Cost Efficiency: Revenue per Sales Rep and/or Quota Fulfilment
Cost of Customer Acquisition and Marketing ROI
Organic Website Traffic and Landing Page Conversion rate
Accurate customer billing and proactive elimination of billing issues.
Customer satisfaction and retention.
Process Automation and adoption of new IT solutions.
Sales and marketing team attrition and succession planning


KEY DIMENTIONS:

Main Duties & Responsibilities:

Team building and coordination of sales and marketing activities by establishing objectives, territories, quotas and set performance goals.
Develop and deliver creative marketing and communication strategies, plans and approaches to position ‘Prana Events’ attract clients/partners and win competitions
Manage the corporate branding, PR and press relations
Prepare various communications (Concept Notes, Brochures, email, social media post, blogs, etc. …)
Identifying new opportunities and develop sales and marketing propositions in order to increase levels of business activity and revenue
Ensure sales targets are achieved per month and/or per event
Keeping abreast of market developments and identify new sales growth areas
Prepare, develop and manage sales, marketing and communication materials
Coordinate marketing campaigns with sales activities.
Oversee and lead the company sales and marketing activities and budget
Establish and maintain relationships with industry influencers and strategic partners.
Collaborate with cross functional teams and maintain effective internal communications to ensure that all relevant functional teams are kept informed of sales and marketing objectives.
Other activities as per the instruction of superiors.

Sales

Ensure potential and existing customers database are updated and key stakeholders contact are included. 
Keep yourself and the sales team with up-to-date industry knowledge, market trends and economic development related to the sectors we operate
Ensure adequate preparation for each sales call and that you and the team are fully equipped at all times with a range of effective ideas, data and latest information.
Ensure expected telephone call rates are achieved consistently
Ensure the smooth correlation of exhibitor contracts to floor plan
Ensuring the smooth running of the trade fairs during build up, the event open times and breakdown in coordination with concerned functional team and vendors
Carry out regular fact-finding exercises in order to gain a clear understanding of market trends, customers’ businesses and their requirements.
Ensure adequate knowledge of similar Tradeshows/events and monitor competitor’s sales and marketing activities.
Support sales team to close deals & provide territory cover during periods of absence.
Oversee progress of sales performance against plans and take corrective action to guarantee achievement of sales objectives falls within targeted monetary returns.

Marketing

Plan and implement direct marketing approaches including targeting, personalization and measurability;
Develop digital and web strategy to maintain ‘Prana Events’ strong online reputation,
Create, adapt, improve and optimize web communication for SEO besides organic and keyword search 
Develop and manage social media profiles and quality content on Twitter, Facebook, LinkedIn and other relevant social media outlets
Craft email campaigns, Newsletters and blogs with compelling custom content
Manage inbound marketing system, including campaign development, data analysis, customer profiling and segmentation
Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales
Identify appropriate print and social media channels for targeted campaigns
Establish an effective presence in trade magazines and social media sites
Recruitment and maintenance of media partnerships
Develop and implement customer service response to common complaints and a process in which they are resolved and communicated

  
Job Requirements:
QUALIFICATIONS, COMPETENCIES AND POSITION REQUIRMRNTS: Knowledge, Skills and Abilities:

Excellent knowledge of tradeshow/event environment.
Acceptable industry knowledge related to the sectors that the company operates besides economic situations of the country
Outstanding Writing, Copywriting and copyediting Skills 
Understand KPI’s metrics and familiar with CRM and Marketing Automation practices
Strong communications, active Listening and good people skill 
Demonstrated time management and organizational skills
Solid Negotiation and Robust Persuasion skill 
Strong Analytical Skill
A strategic and creative thinker, fast learner and planner.
Good Customer Service Skill
Personable and approachable with the ability to build team and maintain relationship
Ability to lead and motivate in an environment of constant change and pressure
Ability to deal confidential tasks with total discretion.
Ability to forge relationships with media
Ability and flexibility to identify and resolve problems quickly
Demonstrated ability to increase productivity and continuously improve methods, approaches and strategies
Possess pride, self-motivation, a keen eye for detail and an assertive approach

Education and Experience:

BA degree in marketing or related business fields
Experience in Marketing with a focus in content development and/or reporting, knowledge of Search Engine Marketing (SEM)
Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy

Supervisory Responsibilities:

Supervise sales and marketing team 

 
How To Apply:
Interested and qualified applicants are invited to send their CV and application letter to [email protected]. Any application without a covering letter or email detailing suitability for a role with Fairteam and salary demand should not be reviewed. People who can only tell what is great about them and how they can use their skills in our business would be selected!Only short listed applicants will be contacted. Management reserves the right to accept or reject any candidate without assigning any reasons.For Further information you can call us 0983 858504 or send email to the above email.Special Notice: Cover letter or application email should be sent with subject - Application for Sales and Marketing Manager