Addis Ababa, Addis Ababa
Kacha Digital Financial Service
About Kacha :Kacha Digital Financial Service S.C. is a premier digital platform that provides seamless financial services in Ethiopia. We are the first private payment instrument issuer licensed by the National Bank of Ethiopia, registered as NPS/PII/002/2022. Our goal is to promote financial inclusion and contribute to Ethiopia's national digitalization ambitions.Our digital platform offers mobile money, bill payments, remittances, and merchant payments, making financial services accessible to all Ethiopians, especially those who are underserved and unserved. We are committed to empowering our customers by providing them with convenient, affordable, and secure digital financial services that meet their everyday needs.At Kacha, we are passionate about driving positive change and creating value for our customers, employees, and society as a whole. We are proud to be part of Ethiopia's digital transformation and are committed to playing our role in achieving the country's economic and social development goals.Job Summary: We seek a highly skilled and experienced Marketing and Communication Manager to join our dynamic team at a leading Digital Financial Service/Mobile Money Service provider Company. As the Marketing and Communication Manager, you will develop and execute comprehensive marketing strategies to promote our digital financial services /mobile money offerings. Your primary goal will be to drive customer acquisition, engagement, and retention through effective marketing campaigns and communication initiatives. Roles and Responsibilities :1. Develop and Implement Marketing Strategies:Define clear marketing objectives and develop strategies to achieve themConduct market research to identify target markets, customer segments, and their preferences.Identify key value propositions and develop compelling messaging to differentiate our digital financial services and mobile money offerings.Collaborate with cross-functional teams to align marketing strategies with business goals.Track and analyze marketing campaign performance, making data-driven adjustments as needed.2. Content Creation and Management:Creating and managing content for various marketing channels, including websites, blogs, social media, emails, and promotional materials.Ensure content is tailored to specific audience segments and aligned with brand guidelines.Regularly update and optimize website content to improve user experience and search engine visibility.Collaborate with designers, writers, and agencies to create visually appealing and impactful marketing collateral.Monitor content performance, gather feedback, and make iterative improvements. 3. Digital Marketing and Advertising: Develop and execute digital marketing campaigns across multiple channels, including social media, search engines, display networks, and mobile platforms.Optimize campaign targeting, ad copy, and creative elements to maximize click-through rates, conversions, and ROI.Monitor campaign performance metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA).Utilize remarketing and retargeting strategies to engage and convert prospects.Stay updated on the latest digital marketing trends and technologies to drive innovation.4. Brand Management:Develop and maintain brand guidelines, ensuring consistency in messaging, tone of voice, and visual identity across all marketing materials.Create brand awareness campaigns to position our digital financial services and mobile money offerings as trusted and innovative solutions.Conduct brand audits to assess brand perception in the market and identify areas for improvement.Manage brand assets, including logos, taglines, and brand collateral, and ensure their proper usage.Collaborate with internal stakeholders to ensure brand consistency across all touchpoints, including customer support, product packaging, and user interfaces.5. Market Research and Analysis:Conduct market research to identify customer needs, preferences, and behaviors.Analyze competitor activities, market trends, and customer feedback to identify opportunities and inform marketing strategies.Use market segmentation techniques to identify target audience segments and develop targeted marketing campaigns.Gather and analyze data from various sources, such as customer surveys, website analytics, and social media insights, to gain actionable insights.Regularly monitor and report on industry developments, regulatory changes, and emerging market trends that may impact marketing strategies.6. Public Relations and Media Management:Cultivate relationships with media outlets, journalists, and influencers to secure media coverage and partnerships.Develop and distribute press releases, media kits, and other PR materials to generate positive media exposure.Coordinate media interviews, press conferences, and other media engagements to promote our digital financial services and mobile money offerings.Monitor media coverage and sentiment, and respond to media inquiries in a timely and professional manner.Leverage PR opportunities to enhance brand reputation and build credibility in the industry.7. Event Management:Plan and execute marketing events, including trade shows, conferences, webinars, and product launches.Coordinate event logistics, such as venue selection, booth setup, staffing, and collateral production.Develop event strategies to maximize brand exposure, generate leads, and foster customer engagement.Collaborate with cross-functional teams to create compelling event content, presentations, and demos.Measure event success through metrics such as attendee feedback, lead generation, and conversions.8. Analytics and Reporting:Track and analyze marketing campaign performance using relevant metrics and analytics tools.Prepare regular reports on key performance indicators (KPIs), such as website traffic, conversion rates, customer acquisition costs, and ROI.Identify trends, patterns, and opportunities from marketing data to optimize strategies and tactics.Provide actionable insights and recommendations based on data analysis to improve marketing effectiveness.Present reports and findings to stakeholders, highlighting successes, challenges, and areas for improvement.9. Team Management:Set clear goals and expectations for team members, fostering a collaborative and high-performing work environment.Conduct regular performance evaluations, provide constructive feedback, and identify training and development opportunities.Collaborate with cross-functional teams to ensure alignment and coordination of marketing efforts.Foster a culture of creativity, innovation, and continuous improvement within the marketing team.Lead and manage a team of marketing and communication professionals, providing guidance, mentorship, and support.