Addis Ababa, Ethiopia
CocaCola Ethiopia

Franchise Manager HORN
The Coca-Cola Company

LOCATION: Addis Ababa, Ethiopia - ETH
POST DATE: 6/8/2018
JOB TYPE: FULL TIME
JOB LEVEL: 01. Regular

 

Job ID: R-13554Position Overview:
 
Lead the Region to provide commercial expertise to drive the business plan successfully working with our bottling partners. Co-ordinate all Marketing, Commercial and Franchise activities across a geographic location to achieve volume and share objectives through supporting the execution of the Bottler Business Plan (BBP). Leverage functional support and expertise to address opportunities or issues quickly - Marketing, Commercial, Legal, PAC, Technical, Finance or HR.
 
Function Specific Activities:
KEY DUTIES/RESPONSIBILITIES:

Strategy and Business Performance:

Develop and implement 3 year BP and annual BP for assigned geography aligning bottler around key investment commitments
Approve and ensure execution of annual BBP(s) - manage opportunities and issues arising with Bottler LT
Approve and ensure execution of annual Customer Business Plans



 

Finance

Manage P&L for the Region ensuring delivery of the Profit, Volume and Share numbers
Ensure adherence to Local Chart of Authority, financial governance standards and management of Opex locally
Effectively adjust and correct during the annual cycle to ensure delivery of profit numbers



 

Market Execution and Commercial Excellence:

Identify commercial and market development improvement initiatives to drive incremental volume, profit or share
Ensure the Region or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts
Drive the RED agenda with the bottling partner(s)ensuring it is embedded into organizational culture
Actively pursue opportunities to improve our Route to Market, leveraging best practices
Ensure application of consumer programs designed to enhance consumer brand equity
Drive horizontal expansion through outlet creation incentive programs



 

Marketing :

Trade Marketing & Activations for all Brand Campaigns for Ethiopia  & HORN
Highlighting Channel Ops for all Brand Campaigns following Portfolio Strategies
Innovation for HORN Markets- Uploading into CIF, Preparing Business cases, working with Bottler to deliver innovations on time



 
 

Manage Capacity to Produce and Distribute

Lead the conversations with our bottling partners to agree investment levels to meet demand
Plan three years ahead for investment in Capacity, Glass and Coolers
Lead the Quality agenda at the [plants ensuring we meet our Package and Product quality metrics
Monitor capacity performance to anticipate opportunities or challenges in the Supply Chain



 

Franchise Leadership

Build value based and strategic “win-win” relationships with System partners at Bottler leadership team and regional levels
Lead strategic System capability planning to ensure we have the Processes, Organisation, Technology, Culture and People to deliver three-year commitments



 

External Stakeholders and Sustainability

Represent the Company to all external stakeholders and all KO events
Manage the profile and reputation of the company and lobby Governments with the support of PAC
Lead the Workplace Rights and Human Rights agenda with bottling partner(s)
Assist fully in the execution of community programs designed to enhance KO reputation within the community



 
FINANCIAL/ JOB SCOPE:
 
No. Countries - 5
 
No. Bottlers - 5
 
Volume: 70 MUcs
 
ORGANIZATION IMPACT/ INFLUENCE:
 

Within The Company

Franchise General Manager and Functional LT members (guidance, supervision, coaching)
Peer associates within Marketing, Financial, Technical, PAC, HR functions etc.(collaboration)
Reporting associates within the Operations function (leadership, guidance, coaching)



 

Outside The Company

Bottler Senior Local Management and Group Leadership where relevant (Gain commitment to BBP)
External organizations as appropriate and at the appropriate level
Government officials and NGOs
Vendors and Suppliers



 
SUPERVISORY RESPONSIBILITIES:
 
Direct Reports (Position Titles, not names)
 
None
 
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
 
Technical Skills
 

Strong understanding of full value chain in Coca-Cola or related business
Solid strategic analysis and thinking skills able to build a sustainable business
Strong Commercial understanding with deep knowledge of RED and Route to Market
Understanding of RGM and ability to covert same into winning strategies
Strong understanding Governance requirements and Code of Business Conduct
Strong Business Case construction and systemic thinking
Business analysis: brand/category performance based on K&I data (retail audit, brand tracking, qualitative data, market intelligence etc.)
Understanding of conjoint analysis for pricing simulation
Understanding of financial analysis for innovation projects: based on value chains & investment appraisal
Financial Skills and ability to manage P&L

 
New Leadership Behaviours (Leader of Self)
 

DRIVE INNOVATION:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
ACT LIKE AN OWNER:  Deliver results, creating value for our brands, our System, our customers and key stakeholders
INSPIRE OTHERS:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
DEVELOP SELF AND OTHERS:  Develop self and support others' development to achieve full potential

 
Required Experience
 

Minimum 7-9 years' experience with a FMCG Company with at least 3 years in Operations. Functional experience in marketing would be an advantage. Bottler experiences an added advantage. Fluent in English and French.

 
 
 
EDUCATIONAL REQUIREMENTS:

Business degree qualification minimum, MBA preferable

 
CULTURAL DIVERSITY:

Ability to balance interaction at multiple levels from Bottler Senior Management to sales force to retailers requires cultural sensitivity
Work effectively in a challenging Franchise environment building alignment whilst also managing the TCCC P&L
Cultural diversity specifics will depend on assigned geography characteristics

 
ANALYSIS:

Faced with strategic problems encompassing the full Supply Chain of the business and with different levels of complexity and urgency
Requiring ability to identify and summarize key issues and gain alignment with the Bottler during the execution phase of agreed programs
Monitoring and measurement as per the reporting requirements

 
 
JUDGEMENT AND DECISION MAKING:

The Franchise Manager is responsible for building the Long Range Plan for the Region and thus making decisions that materially impact the P&L on a regular basis
Decisions will also impact the reputation of the Company in the market place and the relationship with bottling partners, Customers, Vendors, Suppliers, Governments and NGOs

 
WORKING CONDITIONS:

Will depend on local conditions of the assigned geography and work base

 
TRAVEL REQUIREMENTS: 

Will depend on the geography of the assigned position and business priorities

 
LOCATION -  Ethiopia
 
 
Job Requirements:
 
Years of Experience:
 
 
Leadership Behaviors:
 

DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation). 


COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).


ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders. 


INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible. 


DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential. 

 
Growth Behaviors:

GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance