Ruth B is the latest Ethiopian-born rising pop star
Edmonton pop singer Ruth B — short for Berhe — is quick to admit she owes a lot of her career to Vine. And though the short-length social video app has withered away, Berhe’s career has just fully blossomed.
The 21-year-old got her big break posting six-second song snippets she shot in her bedroom to Vine. The snippets took off and helped her form her breakthrough hit single Lost Boy, which now has more than 52 million views on YouTube.
Columbia Records signed her in 2015 and Friday marked the release of her debut album, Safe Haven.
All the accomplishments were feted in her breakthrough artist of the year win at this year’s Junos in April.
“Growing up that was always my biggest fear … that I wouldn’t be able to break through all the noise,” she told CBC News.
“I’m from Edmonton. How was anybody ever going to hear about me? So those words are really important to, like, break through everything and get a chance. It’s been amazing.”
Edmonton her ‘safe haven’
Though a whole lot has changed professionally for Behre over the two years, she still plans on keeping the life she had before her fame. She graduated from high school in 2013 and was studying at MacEwan University when her career took off — so she put her schooling on a pause.
When she’s not on the road, Behre continues to live in Edmonton with her parents, both immigrants from Ethiopia.
“All my friends are like ‘what, you haven’t left yet?’ I’m like, ‘no, I don’t want to.’ Why? I don’t want to learn how to cook,” she jokes.
Edmonton pop singer Ruth B — short for Berhe — is quick to admit she owes a lot of her career to Vine. And though the short-length social video app has withered away, Berhe’s career has just fully blossomed.
The 21-year-old got her big break posting six-second song snippets she shot in her bedroom to Vine. The snippets took off and helped her form her breakthrough hit single Lost Boy, which now has more than 52 million views on YouTube.
Columbia Records signed her in 2015 and Friday marked the release of her debut album, Safe Haven.
All the accomplishments were feted in her breakthrough artist of the year win at this year’s Junos in April.
“Growing up that was always my biggest fear … that I wouldn’t be able to break through all the noise,” she told CBC News.
“I’m from Edmonton. How was anybody ever going to hear about me? So those words are really important to, like, break through everything and get a chance. It’s been amazing.”
Edmonton her ‘safe haven’
Though a whole lot has changed professionally for Behre over the two years, she still plans on keeping the life she had before her fame. She graduated from high school in 2013 and was studying at MacEwan University when her career took off — so she put her schooling on a pause.
When she’s not on the road, Behre continues to live in Edmonton with her parents, both immigrants from Ethiopia.
“All my friends are like ‘what, you haven’t left yet?’ I’m like, ‘no, I don’t want to.’ Why? I don’t want to learn how to cook,” she jokes.
Ruth B is the latest Ethiopian-born rising pop star
Edmonton pop singer Ruth B — short for Berhe — is quick to admit she owes a lot of her career to Vine. And though the short-length social video app has withered away, Berhe’s career has just fully blossomed.
The 21-year-old got her big break posting six-second song snippets she shot in her bedroom to Vine. The snippets took off and helped her form her breakthrough hit single Lost Boy, which now has more than 52 million views on YouTube.
Columbia Records signed her in 2015 and Friday marked the release of her debut album, Safe Haven.
All the accomplishments were feted in her breakthrough artist of the year win at this year’s Junos in April.
“Growing up that was always my biggest fear … that I wouldn’t be able to break through all the noise,” she told CBC News.
“I’m from Edmonton. How was anybody ever going to hear about me? So those words are really important to, like, break through everything and get a chance. It’s been amazing.”
Edmonton her ‘safe haven’
Though a whole lot has changed professionally for Behre over the two years, she still plans on keeping the life she had before her fame. She graduated from high school in 2013 and was studying at MacEwan University when her career took off — so she put her schooling on a pause.
When she’s not on the road, Behre continues to live in Edmonton with her parents, both immigrants from Ethiopia.
“All my friends are like ‘what, you haven’t left yet?’ I’m like, ‘no, I don’t want to.’ Why? I don’t want to learn how to cook,” she jokes.
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