ADDIS ABABA -- The Ethiopian Intellectual Property Rights Office announced that it is working to introduce the country’s trademark at global market to combat illegal trading and boost business competition.
Office Trademark and Industrial Design Director Emishaw Bekele said as Ethiopia is a member country of Madrid agreement, it is now setting up the national trademark to the global businesses to gain the required criteria for other international treaties.
The national brand is crucial to send diverse commodities abroad and sell them in local markets withinternational standard. Although the awareness of local business people towards the importance of trademark is low, only five thousands of the trade enterprises carried out trademark registration.
Office Trademark and Industrial Design Expert Endale Deboche for his part said the registration is useful for business enterprises to preserve their products' originality and compete in local as well as international markets. When invasion of trademark right is observed, it will be used as evidence against fake products, he added.
The works of trademark registration will last for seven consecutive years; and it will not be valid unless it gets renewal every nine months, he indicated.
Y ZELALEM GIRMA
Office Trademark and Industrial Design Director Emishaw Bekele said as Ethiopia is a member country of Madrid agreement, it is now setting up the national trademark to the global businesses to gain the required criteria for other international treaties.
The national brand is crucial to send diverse commodities abroad and sell them in local markets withinternational standard. Although the awareness of local business people towards the importance of trademark is low, only five thousands of the trade enterprises carried out trademark registration.
Office Trademark and Industrial Design Expert Endale Deboche for his part said the registration is useful for business enterprises to preserve their products' originality and compete in local as well as international markets. When invasion of trademark right is observed, it will be used as evidence against fake products, he added.
The works of trademark registration will last for seven consecutive years; and it will not be valid unless it gets renewal every nine months, he indicated.
Y ZELALEM GIRMA
ADDIS ABABA -- The Ethiopian Intellectual Property Rights Office announced that it is working to introduce the country’s trademark at global market to combat illegal trading and boost business competition.
Office Trademark and Industrial Design Director Emishaw Bekele said as Ethiopia is a member country of Madrid agreement, it is now setting up the national trademark to the global businesses to gain the required criteria for other international treaties.
The national brand is crucial to send diverse commodities abroad and sell them in local markets withinternational standard. Although the awareness of local business people towards the importance of trademark is low, only five thousands of the trade enterprises carried out trademark registration.
Office Trademark and Industrial Design Expert Endale Deboche for his part said the registration is useful for business enterprises to preserve their products' originality and compete in local as well as international markets. When invasion of trademark right is observed, it will be used as evidence against fake products, he added.
The works of trademark registration will last for seven consecutive years; and it will not be valid unless it gets renewal every nine months, he indicated.
Y ZELALEM GIRMA
English