According to the International Monetary Fund, Ethiopia’s economy was ranked as the fastest growing economy in the world. The country has witnessed a growth in both public and private sector development as well increase in commerce. Addis Ababa is home to more than 120 international missions and embassies, African Union and the UN Economic Commission for Africa (UNECA).

Furthermore, the city is home to important tourist attractions, including several museums, historical and cultural sites, markets, and places of worship. Addis Ababa also recently launched the newly developed light railway system in an urban setting depicting its advancement in infrastructural development. Ethiopia was also ranked in the People’s Choice list of Top 10 Best Tourist Destination for 2015, which positions it a top tourist destination moving forward.

Adrasha's navigation system is designed to be used by businesses, the public, as well as government entities, significantly reducing travel/transit time. Furhtermore, Adrasha's location information for businesses, houses, facilities, tourist attractions or anything in the city is an addition to public welfare. All users can benefit in finding commercial and public services as well as driving navigation to POIs needed, with real-time traffic information. These services are available on the web and as mobile applications.

In addition, Adrasha's navigation system increseases the efficiency of road traffic control, optimizes the operation of transport and freight vehicles, improve road safety, and eases accessibility for tourists and visitors. It uses route optimization to avoid accidents/ roadblocks and provides realistic travel times and ETAs to destinations.

Long-term, Adrasha would empower businesses with the right tools for pick-up and delivery of goods and services. Customers are simultaneously empowered with access to business information such as working hours, services provided, contact information, and satisfaction ratings.